About Us
Where Music Meets Marketing Strategy
NorthSound Marketing was born from a deep love of music and the people who create it, combined with a passion for smart, strategic marketing. With over 20 years of experience in the corporate and software worlds, founder Susan Casella brings a unique blend of storytelling, data-driven strategy, and real-world results to every project.
We believe marketing should be both art and science: the art of connecting with audiences in meaningful ways, and the science of using analytics and strategy to make every campaign count. Whether building a brand, growing a community, or launching new ideas, we help artists find their voice, amplify their message, and stay in rhythm with a fast-changing digital world.
At NorthSound Marketing, creativity meets precision, so your brand can shine with authenticity and impact.